Discover. Define. Ideate. Design. Validate
User Experience
Importance of a good user experience is quite apparent in top trends of Digital Transformation. It’s one of the top requirements to keep your customers (including employees) engaged with your brand and give personalised experience.
It’s not easy to create a great product, without putting your customers first. The UX process you follow should be:
Customer Driven
Iterative
Lean
testable & measurable
Our Success Stories
Design Packages
Discover and Define
Understand, Observe,
Discover and Define
Steps
- Stakeholder interviews
- Understanding ecosystem
- Define business goal & vision
- Create end user personas
- Conduct end user interviews
Deliverables
- User Journey
- User Flow
- Information Architecture
- Feature set
- Concepts (Paper prototypes)
Create
Ideate, Prototype,
Validate
Steps
- Collect ideas from prototyping
- Select few ideas
- Refine the selected ideas
- Share designs with end user
- Take feedback
Deliverables
- Prototyping/Wireframes
- Story Maps
- Style Guide
- Visual Design
- User Feedback
UI Development
HTML or Angular
Frontend
Steps
- Take handover via Zeplin
- Define user stories
- Set up CI/CD
- Develop UI Iteratively
- Integrate with backend
Deliverables
- User stories
- CI/CD set up
- HTML and CSS
- Angular 2 with API Integration
- UI test cases
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